G-Star photo



G-Star has been a denim pioneer for over twenty five years, known worldwide for its cutting edge style and innovations. G-Star began publishing scorecards with MADE-BY in 2012 with the aim of verifying and communicating its use of more sustainable materials and improving the social and environmental conditions in its factories.

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These are the topics on which G-Star engage. Browse below:


G-Star's progress:

Each cube is broken down into three levels:

Level 1: Set ambition and build foundation
Level 2: Make steady progress
Level 3: Adopt best practice

See below for details.

Previous scorecards: 2012 / 2013 / 2014

Engagement: In Depth


Creating more sustainable products, through using more sustainable materials and intermediate processing techniques.

G-Star is continuously updating a sustainable product strategy. The brand tracks the full material composition of its products, including the sustainable material usage, which in 2016 accounted for 30.4% of its collection, this doubled since 2015. These activities have resulted in a level 1 score of 100%. G-Star has clear targets related to more sustainable products in its strategy for 2017 and beyond. This has resulted in a score of 88% at level 2. The brand has continued to reduce wet processing impacts. There remains opportunity for the brand to fully trace its product from direct suppliers to raw material, resulting in level 3 score of 39%.

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Managing and monitoring manufacturing impacts (chemicals, energy, water and waste).

G-Star has a detailed strategy to improve the environmental impact of its suppliers. This strategy is supported through clear policies such as its Environmental Guidelines which state its expectations to suppliers, with processes to track the impact of suppliers, resulting in a score of 97% at level 1. G-Star has set public targets to achieve zero discharge of hazardous chemicals by 2020. G-Star has a management systems to check the implementation of its policies, resulting in a score of 87% at level 2. G-Star has demonstrated some best practice, supporting suppliers in cleaner production programmes such as PaCT and to become members of Bluesign, resulting in a score of 49% at level 3.

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Managing labour standards and human rights in the supply chain.

G-Star has maintained its policies and processes to monitor labour standards within its supply chain, reflected in a level 1 score of 100%. G-Star continues to invest in internal capabilities and third party auditing to deliver these policies. G-Star has also developed its purchasing practices and processes resulting in an improved level 2 score of 95%. In its supply chain, G-Star has conducted targeted capability building with factories; however there remains scope to align internal incentives in support of improving labour standards resulting in a score of 54% for level 3.

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Use & Durability

Managing product-use impacts and extending product life.

G-Star has maintained its strategy to reduce the environmental impacts from product use and to manage durability. G-Star has a comprehensive product fault and wear test procedure, resulting in a level 1 score of 85%. The brand supports product development teams in creating more durable products, through the provision of training There is opportunity to further educate consumer on reducing environmental impacts from product care, Leading to a level 2 score of 44%. G-Star incentivises staff to achieve their individual targets. However, there is room for the brand to support its customers in extending the life span for its products, resulting in a level 3 score of 55%.

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Product Waste

Managing post-consumer textile waste through reuse, recycling and improved design.

G-Star continues to have a strategy to address its product waste. G-Star manages its current product waste streams through re-sale at outlet stores and by partnering with textile recycling firms. There is opportunity for G-Star to track the sample disposal method including the proportion that is disposed of responsibly, leading to a level 1 score of 78%. G-Star has set product waste targets which include development Cradle to Cradle certified denim in 2018. G-Star is yet to extend its tools and trainings to reduce its product waste footprint to all relevant employees and is still to find a solution to take back old garments from consumers for recycling, resulting in a level 2 score of 66%. G-Star is working with partners to develop fibre-to-fibre recycling and uses its sample waste as inputs to create new denim products. There is opportunity for G-Star to engage its consumers on increased recycling, leading to a level 3 score of 59%.

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Communicating social and environmental impacts and activities with clarity and completeness.

G-Star continues to publish its commitments to manage its social and environmental impacts online and has a strategy for managing its impacts across the full product life cycle, these activities is reflected in a level 1 score of 98%. G-Star publicly discloses the location of its CMT supplier through its online manufacturing map and discloses its commitment to improving working conditions and reducing its environmental impacts in the supply chain. There is room to publicly report on the progress against these targets, resulting in a score of 65% at level 2. The brand has provided the information for two intermediate suppliers’. There is room for the brand to disclose the location of more of its intermediate suppliers and to publicly disclose country of origin for highest impact raw materials. These activities have resulted in a score of 41% at level 3.

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Packaging & Transport

Managing impacts from transporting and packaging products.

G-Star has continued to implement its strategy related to the use of more sustainable packaging and transport methods. These foundational activities have resulted in a level 1 score of 86%. G-Star has the target of reducing its GHG emissions of 20% by 2020 and has assigned internal resources to meet this target. There is room for the brand to train its internal teams on reducing the environmental impacts of packaging and transport, resulting in a score of 43% at level 2. G-Star demonstrates some best practice by investing in innovative packaging such as polybags. There is opportunity for the brand to use more sustainable product packaging. These activities have resulted in level 3 score of 50%.

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Own Operations

Managing impacts within brand owned, operated and/or controlled facilities (excluding any manufacturing facilities).

G-Star has a strategy to reduce its energy consumption, water usage and waste of its own operations. G-Star monitors its energy consumption, identifies potential reduction opportunities has a team responsible for delivering sustainability related projects, resulting in a level 1 score of 90%. G-Star ensures that senior staff are accountable for implementation and sets targets for GHG emissions and waste. G-Star also ensures that its team have targets to support implementation of its own operations strategy, however, there remains opportunity to further reduce its environmental impacts from own operations and to demonstrate a continual reduction in GHG emissions. This results in a level 2 score of 54% and a level 3 score of 14%.

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