Managing post-consumer textile waste through reuse, recycling and improved design.
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G-Star has a strategy to address its product waste, which includes ambitions to create closed loop products and support recycling innovation. G-Star has assigned responsibilities to deliver its strategy and to manage its product waste within its CSR, product, logistics and warehouse teams. G-Star manages its current product waste streams e.g., samples and store returns through re-sale at outlet stores and by partnering with textile recycling firms. In Europe, G-Star tracks total volumes of customer returns sold in outlets and recycled. There is opportunity for G-Star to track the sample disposal method including the proportion that is disposed of responsibly, leading to a level 1 score of 78%.
G-Star has set product waste targets and is a member of multi-stakeholder initiatives such as the Dutch Covenant, Denim Alliance and Fashion Positive. As part of its work with Circle Economy, G-Star studied the environmental savings from creating new products using recycled cotton from old products. This year G-Star also reduced the number of samples it orders by 42 %. G-Star is yet to extend its tools and trainings to reduce its product waste footprint to all relevant employees and is still to find a solution to take back old garments from consumers for recycling. These activities have resulted in a level 2 score of 66%.
G-Star is working with partners to develop fibre-to-fibre recycling and uses its sample waste as inputs to create new denim products. G-Star has assigned responsibility to deliver its targets to individual roles and teams and has shown active participation within relevant stakeholder initiatives. There is opportunity for G-Star to extend its activities to areas beyond its direct control, through engaging consumers on increased recycling. These activities have resulted in a level 3 score of 59%, an increase compared to last year.