Managing post-consumer textile waste through reuse, recycling and improved design.
G-Star continues to have a comprehensive strategy to reduce the environmental impact of its product waste. G-Star has assigned the responsibilities of managing product waste within relevant departments. There is room for G-Star to quantitatively track all customer returns in all markets, leading to a level 1 score of 78%.
G-Star has ambitious closed-loop targets and aims to reduce avoidable product waste. The brand has a process to annually monitor progress against the targets which are set until 2020. G-Star has maintained low levels of sample waste. There is an opportunity for the brand to further develop its post-consumer product collection programme(s), resulting in a level 2 score of 70%.
RAW FOR THE PLANET is G-Star’s platform to continually innovate in sustainable design, aligned with their belief in a circular approach to how denim is made and used. For its ‘Most Sustainable Jeans Ever’, G-Star used 100% organic cotton and received a C2C certified gold certification for its fabric. The brand has developed its Elwood RFTPi jean which has established a reduction in end-of-life impact. There is room for the brand to further engage with its customers on how to minimise product end-of-life impacts, resulting in a score of 75% at level 3.