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Product

In 2017, 57.3% of G-Star’s collection was produced using more sustainable materials. Of the 57.3% used in the collection, the percentage of sustainable materials used were:

G-Star is committed to using 100% sustainable cotton by 2020, and to ensure 90% of all materials sourced are sustainable by 2020.

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Manufacturing

Managing and monitoring manufacturing impacts (chemicals, energy, water and waste).

G-Star reduces the use of harmful chemicals in the production process, in line with their Detox 2020 commitment.

G-Star visits its factories to verify that they meet environmental requirements as set out in the G-Star Environmental Guideline. If needed, the manufacturer and G-Star staff create a plan for improvement.

G-Star is a board member of the Zero Discharge of Hazardous Chemicals (ZDHC) Programme.

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People

Managing labour standards and human rights in the supply chain.

G-Star has been working with 50% of its suppliers for over 10 years and has an internal team to monitor that their social requirements are implemented in the factories.

G-Star has signed the Bangladesh Accord on Fire and Building Safety.

Through the GSRD Foundation G-Star positively impacts the people and communities of the countries where its products are manufactured.

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Use & Durability

Managing product-use impacts and extending product life.

G-Star uses Clevercare labels, which instruct customers on how to reduce the environmental impact of washing their clothes.

G-Star has established the RAW FOR THE PLANET platform, which focuses on reaching circularity in denim design. Each season new sustainable innovations are launched under the RFTP umbrella.

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Product Waste

Managing post-consumer textile waste through reuse, recycling and improved design.

G-Star has developed its Most Sustainable Jeans Ever, made from 100% organic cotton, produced with the cleanest indigo dye and designed to be 98% recyclable. The fabric received a Cradle2Cradle certification at the gold level.

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Transparency

Communicating social and environmental impacts and activities with clarity and completeness.

When you buy a product in G-Star's online store you can find out where it was made on G-Star's interactive Manufacturing Map.

On G-Star.com you can find information about G-Star’s sustainability activities and commitments.

G-Star shares its sustainable innovations, such as the EarthColors collection and its partnership with Plastic Soup Foundation to stop unwanted microfibre release.

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Packaging & Transport

Managing impacts from transporting and packaging products.

G-Star is working on reducing its impacts on transportation and packaging. Examples include testing sustainable and reusable packaging and exploring logistic alternatives, such as increasing sea freight over airfreight.

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Own Operations

Managing impacts within brand owned, operated and/or controlled facilities (excluding any manufacturing facilities).

G-Star has the target to reduce its carbon footprint by 20% by 2020.

G-Star has replaced all plastic shopping bags with paper bags to reduce plastic waste.

G-Star works on reducing greenhouse gas emissions and monitors the waste produced in their own stores, offices and warehouses.