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In 2017, 57.3% of G-Star’s collection was produced using more sustainable materials. Of the 57.3% used in the collection, the percentage of sustainable materials used were:

G-Star is committed to using 100% sustainable cotton by 2020, and to ensure 90% of all materials sourced are sustainable by 2020.



Managing and monitoring manufacturing impacts (chemicals, energy, water and waste).

G-Star reduces the use of harmful chemicals in the production process, in line with their Detox 2020 commitment.

G-Star visits its factories to verify that they meet environmental requirements as set out in the G-Star Environmental Guideline. If needed, the manufacturer and G-Star staff create a plan for improvement.

G-Star is a board member of the Zero Discharge of Hazardous Chemicals (ZDHC) Programme.



Managing labour standards and human rights in the supply chain.

G-Star has been working with 50% of its suppliers for over 10 years and has an internal team to monitor that their social requirements are implemented in the factories.

G-Star has signed the Bangladesh Accord on Fire and Building Safety.

Through the GSRD Foundation G-Star positively impacts the people and communities of the countries where its products are manufactured.


Use & Durability

Managing product-use impacts and extending product life.

G-Star uses Clevercare labels, which instruct customers on how to reduce the environmental impact of washing their clothes.

G-Star has established the RAW FOR THE PLANET platform, which focuses on reaching circularity in denim design. Each season new sustainable innovations are launched under the RFTP umbrella.


Product Waste

Managing post-consumer textile waste through reuse, recycling and improved design.

G-Star has developed its Most Sustainable Jeans Ever, made from 100% organic cotton, produced with the cleanest indigo dye and designed to be 98% recyclable. The fabric received a Cradle2Cradle certification at the gold level.



Communicating social and environmental impacts and activities with clarity and completeness.

When you buy a product in G-Star's online store you can find out where it was made on G-Star's interactive Manufacturing Map.

On you can find information about G-Star’s sustainability activities and commitments.

G-Star shares its sustainable innovations, such as the EarthColors collection and its partnership with Plastic Soup Foundation to stop unwanted microfibre release.


Packaging & Transport

Managing impacts from transporting and packaging products.

G-Star is working on reducing its impacts on transportation and packaging. Examples include testing sustainable and reusable packaging and exploring logistic alternatives, such as increasing sea freight over airfreight.


Own Operations

Managing impacts within brand owned, operated and/or controlled facilities (excluding any manufacturing facilities).

G-Star has the target to reduce its carbon footprint by 20% by 2020.

G-Star has replaced all plastic shopping bags with paper bags to reduce plastic waste.

G-Star works on reducing greenhouse gas emissions and monitors the waste produced in their own stores, offices and warehouses.